For the second consecutive year, Iris Software joined the league of prominent brands by securing a place among The Economic Times Best Brands of 2022. The awards recognized brands “that steer their success very deliberately, know their DNA and make sure the company’s actions are brand-centered.”
The 5th edition of the Economic Times Best Brands Conclave identified stellar brands for customers. The companies identified as best brands were honored for redefining the benchmark in their respective fields through their legacy and sustainability in India and global markets. Iris was recognized among the best brands for delivering “unique brand experience and value to its customers through constant innovation.”
“We are deeply honored to receive the Best Brands 2022 award,” said Anil Apte, Managing Director and Co-founder of Iris Software. “This has been possible because of our adherence to core values — employee & client centricity, collaboration, ownership, and entrepreneurship -- which every Iris associate exhibits and demonstrates. And that has helped us build a strong bond with our audience.”
Over 1,000 organizations were evaluated on stringent parameters, including annual revenue, employee strength, years of existence, brand recall, product portfolio, employee satisfaction, and other notable achievements. The evaluators shortlisted the brands for challenging the status quo and possessing the critical traits of the best brands – enduring, exceptional, and irreplaceable.
Former Indian professional tennis player Leander Paes felicitated the Best Brands in the presence of marketing gurus, brand custodians, and industry leaders at an event in Mumbai.