Integrate operating models to break silos, enhance customer experience.
At Iris, we have identified elements that are critical to integrate organizational silos to create an integrated operating model focused on the end-to-end experience of a customer during the journey of buying a product or service. These elements are used to design a framework that brings in a dramatic improvement in the digital customer experience by driving omnichannel digitization.
Our interactive solutions are aligned with three areas of innovation.
Feature innovation: The focus is on enabling incremental enhancement of customer experiences by building a layer of technological capabilities on existing processes. It includes scope for capturing sensor-based inputs to automate simple activities through features, such as, voice control, auto play, and gesture-based contactless commands.
Service innovation: The focus is on enabling transformation in the existing operating models by including new technological capabilities such as mobile apps, AI chatbots, predictive analytics, interactive kiosks, etc.
Business innovation: The focus is on creating radical and disruptive change to the human experience at various levels of engagement, where the customer experience is at the core of every business activity and every innovation is modelled around customer insights. At this level, a whole new ecosystem is created for your entire business. For example: AR driven retail experience, VR in telemedicine, multimedia content marketing, etc.