What We Offer

Our Capabilities

Create your UX toolkit

Get quantitative insights into customer preferences with brand and CSAT scores and predictive analytics.
User Experience design considers every aspect of how a user interacts with a product or a service. This involves information architecture, predictive analytics, usability and interaction design. At Iris, we help you measure all aspects of your existing customer experience using quantitative insights, so that you can boost your customer experience strategy using our solutions. There are various parameters that can be used to measure and assess customer behavior, and once measured, these parameters can be improved. For example:
  • Net Promoter Score: Reflects the percentage of customers who would and wouldn’t recommend your brand.
  • Customer Satisfaction Score: Reflects how satisfied customers are with a recent interaction.
  • Customer Effort Score: Indicates the effort expended by customers in completing a task.
To further improve user experience, AI-driven applications are integrated to engage customers across multiple channels. The user experience solutions are designed to streamline data with a platform and automate decision-making for your business through channel optimization, thereby reducing operational costs and improving customer satisfaction. The UIs of the future will have a conversation with the user, and not merely be a tool to display information. An interactive web design integrates applications into the web page and makes the interface more engaging for visitors. The high engagement is achieved by asking users to take actions of varying complexity when navigating through interface. These actions may involve tasks such as playing an audio or video, clicking, voting, playing a game, entering their location, giving a voice command, posting a photo, answering a question or making a comment.

XR and spatial computing

Interactive solutions help in implementing AR, VR and spatial computing technologies to seamlessly integrate virtual content into the physical environment around us. While VR isolates the user from the physical world and AR overlays the physical world, spatial computing enables interaction between digital content and physical world. This is an emerging field and has huge potential to transform delivery models.

Map customer stickiness

We are witnessing enormous shifts in consumer behavior and these shifts are likely to be the norm in the future, where the entire business must focus on offering exceptional experiences to the customer at every point of interaction. The core purpose of these experiences is about building a strong relationship of trust, value and dependency between the customer and the brand. Some of the benefits of incorporating interactive solutions in your customer journey include: Build a relationship of trust: Interactive solutions enable your brand to create a series of positive interactions with your customer, so that they get a little more invested in your brand every time. Every interaction is a potential opportunity to make your customer feel more connected and cared. It also gives them a sense of stability and trust. Improve personalization: Interactions not only provide scope for brand engagement, but they also provide insights into customer behavior and expectations. You can measure and assess the user data to understand your customers better and identify new business opportunities based on their evolving needs. Improve shareability: When customers have a positive experience with your brand, they want to share it with others in their circle. They want others to receive the same benefits. Interactive solutions let them share their experience seamlessly over social media. Increase conversion: Interactive solutions help your brand to connect with every customer with a personal touch and create a positive experience. Every such positive experience stays with a customer and helps them know that the brand understands their needs and cares for them. This eventually helps in achieving lasting brand impressions and better conversion rates. Improve operational efficiency: With the power of AI and automation, interactive solutions help you deliver accurate and valuable information to end customers with very minimal human involvement. This lets you offer impeccable customer support and achieve high operational efficiency.

Mobile apps to sprint

Deploy interactive technologies to gauge customer preferences, design products and influence decisions.
The different ways by which our interactive solutions can transform your business and influence the customers’ decision-making processes:
  • Product development: Product research based on user-driven opportunities using AI-driven customer insights that capture customers’ evolving needs.
  • Marketing: Brand evolution built on experiences that customers expect based on predictive analytics.
  • Data and operations: Enablement of customer-centricity at large scale by providing customers with visibility into internal processes and last-mile innovations.
  • Sales: Better analysis of the outcome of sales, letting you identify a defining moment in the customer’s life due to your product and service.
  • Customer support: Empowering customers to better handle issues on their own through AI driven assistance.

What We Offer

Design frameworks for omnichannel marketing

Integrate operating models to break silos, enhance customer experience.

At Iris, we have identified elements that are critical to integrate organizational silos to create an integrated operating model focused on the end-to-end experience of a customer during the journey of buying a product or service. These elements are used to design a framework that brings in a dramatic improvement in the digital customer experience by driving omnichannel digitization.

Our interactive solutions are aligned with three areas of innovation.

Feature innovation: The focus is on enabling incremental enhancement of customer experiences by building a layer of technological capabilities on existing processes. It includes scope for capturing sensor-based inputs to automate simple activities through features, such as, voice control, auto play, and gesture-based contactless commands.

Service innovation: The focus is on enabling transformation in the existing operating models by including new technological capabilities such as mobile apps, AI chatbots, predictive analytics, interactive kiosks, etc.

Business innovation: The focus is on creating radical and disruptive change to the human experience at various levels of engagement, where the customer experience is at the core of every business activity and every innovation is modelled around customer insights. At this level, a whole new ecosystem is created for your entire business. For example: AR driven retail experience, VR in telemedicine, multimedia content marketing, etc.

Personalized delivery models

Highly interactive and responsive user interfaces will unlock hidden customer preferences.

Interactive solutions are at the forefront of personalizing and transforming the customer’s digital journey. These use immersive technologies, design thinking and human-centered designs to reimagine interfaces and make them highly interactive and responsive, even letting customers discover insights about their expectations.

With advent of AI, IoT and Extended Reality (XR) raising the bar of competitiveness in every business sector, delivery modes must provide an extremely personalized digital experience to the customer.

Guide customers, interactively

Deploy interactive technologies to gauge customer preferences, shape your product design and influence decision-making.

The different ways by which our interactive solutions can transform your business and influence the customers’ decision-making processes:

  • Product development: Product research based on user-driven opportunities using AI-driven customer insights that capture customers’ evolving needs.
  • Marketing: Brand evolution built on experiences that customers expect based on predictive analytics.
  • Data and operations: Enablement of customer-centricity at large scale by providing customers with visibility into internal processes and last-mile innovations.
  • Sales: Better analysis of the outcome of sales, letting you identify a defining moment in the customer’s life due to your product and service.
  • Customer support: Empowering customers to better handle issues on their own through AI driven assistance.

Consumer Insights Tools

This refers to interactive solutions that will let you explore the power of AI in finding patterns in historical consumer data. These solutions are used to analyze customer behavior and expectations and optimize the prediction capabilities in terms of customer recommendations. These solutions are widely used by e-commerce platforms to promote cross-selling and upselling of products.

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